This guy makes some good points, but I think there is a bit of grace to be had here for the fact that he said himself that he has spent the last 20 years developing his own business card. Honestly, is that it’s probably not even just his card that he’s spent the last 20 years developing. My guess is that it has taken him close to that amount of time just to figure out who he is in terms of what he has to offer. I’m sure that he started out with some really crappy cards as he went along.
While I think that it is important to have a great business card, perhaps it is a matter of focus on the video itself, but he neglected to mention how important it is to have a solid vision for what your actual offering is. It is a lot easier to build a great business card when there is a good foundation there to begin with.
I’m not excusing things either here, but to be perfectly honest, he seems to be a one man operation where he is the primary decision maker for what is ultimately his product. Try going through a company restructuring, look at the titles on an organizational chart during this process and you’ll understand what I’m talking about. Even without restructuring, a given title for any organization is never exactly what that person winds up doing for a living. I applaud him for coming up with a great card, and not only a great card… but what seems to be a unique offering, but I would imagine that with larger organizations it would be more challenging to build that sort of vision into every small detail of the company.